1. Examination
Buyer Journeys
Content Audit
Competitor Analysis
Marketing Objectives
Research & Insights
Target Audience Personas
2. Diagnosis
Branding strategy
Communication objectives
Content strategy
Channel strategy
Digital strategy
Establish KPIs
Audience needs
3. Idea
Brand names
Brand story & messaging
Communication concepts
Creative concepts
Messaging frameworks
4. Treatment
Communications plan
Content creation
Create value proposition
Implement & train
Tone of voice
5. Follow-up
Analytics
Business intelligence
Metrics
Search engine optimisation<
Social monitoring