WE ARE BBN SWITZERLAND

BBN is the #1 International B2B Marcomms Agency 2022. A collaborative agency-owned organisation, with over 1,200 people working across five continents.

BBN NAVIGATOR

BRANDING

  • Discovery
  • Future identity and position
  • Portfolio strategy
  • Audience needs
  • Internal activation

MARTECH

  • Stack recommendations
  • Data & CRM
  • Automation platforms
  • Marketing cloud services
  • Programmatic
  • Analytics
  • Optimisation tools

CREATIVE

  • Advertising
  • Corporate design
  • Campaign design
  • Creative platforms
  • Event marketing
  • UX design
  • Video/photography
  • Web design
  • Copywriting

CONNECTION

  • Account-based marketing
  • Content marketing
  • Employer branding
  • Marketing automation
  • Media planning & buying
  • Partner marketing
  • Public & media relations
  • Social media

DISCOVER

  • Buyer journeys
  • Content audit
  • Competitor analysis
  • Marketing objectives
  • Research & insights
  • Target audience personas
 

STRATEGY

  • Branding strategy
  • Communication objectives
  • Content strategy
  • Channel strategy
  • Digital strategy
  • Establish KPIs
  • Audience needs
 

IDEA

  • Brand names
  • Brand story & messaging
  • Communication concepts
  • Creative concepts
  • Create Martech stack
  • Messaging frameworks
 

ACTIVATION

  • Communications plan
  • Content creation
  • Create value proposition
  • Implement & train
  • Tone of voice

OPTIMISATION

  • Analytics
  • Business intelligence
  • Metrics
  • Search engine optimisation
  • Social monitoring
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